Alexander Athanassoulas

Founder and CEO of STIRIXIS Group

Alex Athanassoulas is the founder and CEO of STIRIXIS Group, the globally awarded firm of Consultants and Designers and founder of Metallaxis.org, a think tank for future trends and transformation. He holds a Masters in Civil Engineering (MCivEng) from the University of Thessaloniki, Greece and a Master in Business Administration (MBA) with distinction from the Adam Smith Business School of Glasgow University in Great Britain. He is certified in Project Management from IPMA and PRINCE2, certified in Strategy and Innovation from the International Customer Service Association (ICSA) and an eminent public speaker with more than 100 speeches in many countries.  Alex is a founding member of both the Greek and the Romanian Chapter of CEO Clubs International, the world’s biggest CEO organization, currently a member of the Advisory Board and Executive Vice President of the Greek Chapter.  He is a member of the Advisory Board of the Athens Customer Experience Festival, an elected member and Secretary General of the Board of the Greek Nigerian Chamber of Commerce and Technology, and he has served as elected member of the Hellenic Institute of Marketing and the British Hellenic Chamber of Commerce. He has been published with a great number of technical and business articles in the National and International Press.  Alex was recognized as the Best European CEO in Retail Development from European CEO Awards in 2015, as the Best European CEO in 2018 from AI Global Excellence Awards and as International Game-changer from the ACQ5 Awards in 2019.

STIRIXIS Group is an internationally awarded strategy-through-execution design & consulting firm that focuses on ensuring long-term success and maximizing RoI. Awarded with more than 40 international awards, STIRIXIS Group works closely with clients to define, design, deliver and manage successful, holistic business concepts, in Retail, F&B, Hospitality, Workspace and Leisure industries globally. We provide practical, strategic advice, grounded on a clear understanding of execution phases, together with hands-on services such as brand strategy, architectural design, branding, customer experience design, construction management, development and roll-out management, all seamlessly aligned and based on a profound understanding of the business context. With more than successful 700 projects in more than 25 countries and clients among which are DAIKIN, SAMSUMG, MATEL, COCA COLA HBC, ENEL, SCHNEIDER ELECTRIC, PLAYMOBIL, MERCK, PERRIGO, we ensure prosperity through building sustainable systemic value.