Mediterranean Diet: Promotion and Dissemination of Healthy Eating
September 20, 2019
Specialty Food Association Partners with Mediterranean Diet Roundtable for What’s NEXT in Food
January 1, 2020


Special edition of the MDR offering health, science and business perspectives
At one of the most beloved food show in the US.

The Mediterranean Diet Roundtable (MDR) proudly presents “The Science Behind the Mediterranean Diet,” a pilot edition in collaboration with the Specialty Food Association offered at the Winter Fancy Food Show. This special session will take place on Monday, January 20, 2020 from 1 pm to 6 pm at the Moscone Center in San Francisco.

Once again MDR will be the stage where science, and the food industry meet, a platform to promote awareness among Americans about good nutrition practices included in Mediterranean cooking traditions and supported by modern scientific research.
The Mediterranean Diet is regarded as the #1 diet in the U.S., offering healthy, sustainable, and delicious choices for any palate and budget. Plant-based and rich in grains, nuts and healthy fats such as olive oil, the Mediterranean Diet has a past that stretches into antiquity but can be wonderfully engineered to fit the future. Already popular in college and university dining halls, the diet is also starting to spread into American private kitchens.

MDR at the Winter Fancy Food will be an extraordinary opportunity for importers, exporters, buyers, and national and international manufacturing companies to learn how to capitalize on this trend to translate health benefits into business opportunities. World-class scholars will provide solid scientific studies, while commercial and non-commercial food service operators in attendance will offer for insights and networking. Live olive oil testing will also grant guests an experience in the delicate subtleties in olive oil products, featuring a revolutionary device able to profile the different compounds in oils!

The U.S. are among the world’s largest food importers of Mediterranean goods. It is the largest market for French and Israeli food products, biggest trade partner for Italy and Greece outside European Union, and a significant partner for Turkey (third position) and Spain (sixth position). These tightly-knit and profitable bonds could be jeopardized by recent new trade tariffs, which place a 25% tax on Mediterranean products such as olives and olive oil, cherries, oranges and lemons from Spain, Italian cheese like Parmesan, Pecorino and Provolone, and more (see source below)

MDR will be the ideal context for food operators, nutritionists and researchers to discuss the opportunities and challenges that the new year offers to all those who care about spreading the Mediterranean food culture in the United States.
For additional information, program, sponsorship opportunities and tickets (space is limited), please visit or

About the SFA and the MDR

The Specialty Food Association Inc. is membership-based trade association in the United States representing approximately 3,400 businesses. Established in 1952, its mission is to foster trade, commerce and interest in the specialty food industry in the U.S.

The MDR is a thought leadership hub dedicated to the promotion and appreciation of the Mediterranean cuisines in America and a community of traders powered by the Web Port Global.