Simonetta Pattuglia is professor of Marketing, Communication and Media at the University of Rome Tor Vergata, Dpt. of Management and Law. She is the coordinator of the track “Marketing and Sales” in the Master of Science in Business Administration and the Director of the postgraduate Master in Economics, Communication and Media Management (21 editions), and Director of the Master in Sports Management and Marketing (22 Editions). She is lecturing courses in marketing as: Advanced Marketing; Marketing Communication and Media; Strategic Marketing; Events Marketing and Management; Social Media Marketing and Management. Pattuglia has published and presented articles in the area of: marketing, brand management, communication, media, consumer behaviour. She is the referee for many journals and participates as member of the University of Rome Tor Vergata to the scientific committee of international conferences. Since 2011, Pattuglia is the representative for the University in the Simkgt-The Italian Marketing Association and a member of the Jury in the Marketing Award. Since 2012 she’s the scientific curator of Food, Wine & Co., an Italian three-days annual conference dedicated to the agricultural sector, food and wine industry and Made in Italy.