
Amy Riolo, Writer and TV personality

Arn Grashoff | Vice President of Marketing & Merchandising Innovative Food Holdings Inc.
Joseph R. Profaci
Executive Director North American Olive Oil Association
Joseph R. Profaci has served as Executive Director of the North American Olive Oil Association (NAOOA) since October 2017.
He is an experienced food products attorney and business manager, with over 30 years of experience in the olive oil category. Prior to joining NAOOA, he practiced law in D.C. before becoming general counsel for Colavita USA, LLC, a leading importer and distributor of Italian specialty food products.
Colavita USA was founded in 1978 by his father John J. Profaci—a pioneer marketing extra virgin olive oil in the U.S. While with Colavita, Mr. Profaci was an active representative for Colavita in the NAOOA, for which served on the board for 4 years, including serving as the organization’s chair from June 2015 – June 2017.
Mr. Profaci lives in New York City with his wife Beth Saidel. He is a graduate of Harvard College and New York University School of Law.



