Francesca Zanetti is born and raised in Parma Italy, graduated in Economics at University of Parma (one of the oldest Universities in the world). Married to an American citizen and moved to United States 25 years ago, since then she has worked to assist Italian and European brands to create events and showcase them all over United States and Canada. She was partner of a major inbound tour operator in Beverly Hills for several years and has worked on creating large events for European brands at the Atlanta Olympics, soccer World Cup, medical conventions, and trade shows all over the United States. In 2001 she started her company to assist clients in event and meeting planning all over United States as a consultant, planner, and project manager. In the last couple years, she has also worked on several projects to promote the “Italian Brand” with The Italy-America Chamber of commerce West, Italy Chamber of New York, Italian Cultural Institute of Los Angeles, events to promote and expand the knowledge of Italian Food, Wine, Hospitality, Culture, Fashion, Design and Sport. Francesca has 25 years of experience in event planning, meetings, and incentive tours for Italian and European brands all over United states. She brings to each project Italian creativity, positive energy, a problem solver, and team building mentality. She is currently based in Southern California and divides her time between the Rancho Mirage (Palm Springs) and Laguna Beach. She frequently travels and works all over the United States and Europe to follow the projects she is involved in.Tireless promoter and ambassador of Italian and European values and products, always looking out for an opportunity to showcase and expand their knowledge to the American consumer.